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ProPublica’s User’s Guide to Democracy: Political Advertising

Barack Obama's campaign themes and strategies

❶She stuck to her script as much as possible, and she avoided making any serious gaffes, which reassured many Republicans.

It’s hard to track, hard to regulate, but essential to understand.

John McCain's campaign themes and strategies
2008 political print ads homework help
Some Final Tips

Ten Letters about Pres. A Life of Trial and Redemption about V. No Apology by Gov. Young Guns by Rep. Paul Ryan et al Promises to Keep by Vice Pres. The Audacity of Hope by Pres. Never add too much to your print ad or it will become busy and overwhelm the reader who will quickly skip over it to the next.

Keep your ad simple and clean and make sure to include enough white space. Also, stick to one font so your ad looks professional. During a town hall meeting, Democratic presidential candidate John Kerry came under attack for changing his mind on important issues. In the end, that single sentence is what kept many swing voters from voting for Kerry and why he became known as a big flip-flopper.

Though he came darn close, Kerry was unable to unseat President George W. In , presidential candidate John McCain announced he had selected Alaskan governor Sarah Palin as his running mate. Palin was only the second woman ever to run for vice president Geraldine Ferraro was first to run in and instantly charmed the media. McCain soon took a lead in the polls and all seemed like he might actually stand a chance at beating President Obama. And then Palin agreed to a one-on-one interview with Katie Couric.

It soon became very clear that Palin had not prepared enough, or at all, for this interview as her answers all came across as rote. Unless you do your homework and know exactly who your target audience is, what their pain points are, and how your offer can solve their problem, your campaigns will never be successful.

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